autumn at gooseberry patch

Gooseberry Patch may be one of those online shops you've avoided because of the words "goose," "berry," and "patch".  That's some pretty efficient branding there, when you have three separate, down-home words squashed into one name. 

It's hard to be a little bit country when everybody else is a little bit rock n' roll.

The pared-down mod equivalent is to just have three clean, sparse ciphers in a row: CB2 or DWR.

But Gooseberry Patch has some nifty stuff I think any young bougie-crunchy hipster could own with pride.

For instance, look at this round metal twist candle carver.

{all images this post from gooseberry patch}

Now just imagine a windowsill lined with orange votives or apple votives and walnuts, all in a row. If you had a minimal, clean-lined house style -- maybe some Danish mid-century modern going on, say, with low furniture and light-toned wood -- think how fresh those fruit votives would look.

Now take these squirrel salt-and-pepper shakers.

If you have a bit of a retro vintage thing going on, these would be cute on your breakfast table.

Same with the owls.

Or look at these marshmallow lollipops. The raffia has to go, but if you squinted as if you were bored, and had a face expression that said "I'm thinking about cool indie music and also, I'm not going to waste my life ironing," then you would look really great with one of these in your mouth.

It's all about context.  So embrace Gooseberry Patch.